OOH bodies combine to oppose regulation proposals

OOH bodies combine to oppose regulation proposals

The AANA and OMA are joining forces to oppose government regulation of outdoor advertising.

B&T Magazine
Posted by B&T Magazine

A Queensland parliamentary committee has recommended that all outdoor ads featuring adult themes are reviewed by the Advertising Standards Bureau, that all ads display information on how to make a complaint, and that a review board assesses complaints and refers any code breaches to Queensland’s Attorney General.

Alina Bain, director of operations and regulatory affairs at the AANA (Australian Association of National Advertisers), said: "The recommendations are a heavy handed approach to deal with a negligible issue.

“The proposed regulatory structure will place Queensland businesses at a severe disadvantage against their counterparts in other states and runs contrary to the principle of uniform regulation of a national advertising and marketing industry.”

A statement from the Outdoor Media Association said the recommendations “deliver a heavy handed approach for an industry that boasts a near perfect compliance record in the current self-regulatory system”.

It added: “They will have serious implications for advertisers and the outdoor media industry in Queensland and nationally.”

Charmaine Moldrich (pictured), CEO of the OMA, said: “For an industry that in Queensland is made up primarily of small businesses, I am concerned about the impact the increased red tape will have on our members and advertisers.”