Nissan uses Beethoven's Ninth for new Patrol

Nissan uses Beethoven's Ninth for new Patrol

Nissan has launched a new campaign for the Patrol, showing the 4×4 riding on a soundwave of Beethoven’s Ninth.

B&T Magazine
Posted by B&T Magazine

It is the first new Patrol in 15 years, with the online campaign showing the building of an off-road track based on the soundwave of the famous musical composition.

The campaign has been done by Wybin\TBWA Melbourne, and aims to show the car as powerful yet refined, with a backing track based on the original composition.

The track was built by renowned track builder, Renato Loberto, and conquered by Australian 4×4 expert, Pat Callinan.

http://www.youtube.com/watch?v=JEYAIfOzjsE

Credits: Whybin\TBWA: ECD Paul Reardon; Digital creative director Damian Royce; Copywriter Jarrod Lowe; Art director Mark Jones; Film company Infinity2; Film director Dan Reisinger; Film producer Ainslee Wood; Post production The Predators and Dave Withers; Nissan Australia: Executive general manager marketing Peter Clissold; General manager marketing and cross car line Cameron Cooper; Cross car line brand manager David Montgomery