Nine in firing line as TV agrees to live odds limits

Nine in firing line as TV agrees to live odds limits
SHARE
THIS



A leading media analyst has said there’s been widespread criticism of Nine Network behind closed doors for being the catalyst behind the Government’s crackdown on betting during sports matches.

The Government finally moved on the live odds controversy yesterday by demanding broadcasters voluntarily agree to a ban on the advertising of live betting odds during live sport. The Government, which confirmed the ban will be in place within weeks, has rejected criticism that it doesn't go far enough.

Under the proposals, all promotion of live odds by gambling companies and commentators will be prohibited during live broadcasts of sport. Prime Minister Julia Gillard has demanded broadcasters voluntarily agree to the ban or the federal government would look to legislate.  

Steve Allen, principal at Fusion Strategy, told B&T that many within the industry remain critical of Nine’s role in "lighting a fire under the Government and the public" in relation to live odds and sports betting in general on TV.

"Behind closed doors there’s been a good deal of criticism of Nine about the way they structured the deal with Tom Waterhouse,” said Allen. “Many thought it too aggressive and would bring about a backlash, and that’s exactly what has happened."

When contact by B&T Nine stated that Free TV has sent a statement on behalf of FTA television and Nine is “not making any further comment.”

In that statement, Free TV CEO Julie Flynn, said: “These are unprecedented restrictions for broadcasters but we accept the Government has acted in response to community concern. We recognise that these are difficult issues and will submit a revised code within the next two  weeks in line with the Prime Minister's announcement. The industry continues to hold the view that regulation in this area should apply consistently to all advertising and content distribution platforms, not just television."

Allen said the last thing Free TV and the broadcasters will want is Government legislation.

“They want self-regulation so I think they'd be mad not follow the Government line on this," he said.

Allen also rubbished media reports claiming that the betting companies now account for 10 per cent on all TV advertising spend in Australia, with a figure running into the hundreds of millions.

"There’s been some nonsense numbers branded about … betting advertising is worth millions not hundreds of millions. I saw one ill-informed commentator over the weekend saying it’s worth $300 million, that’s just rubbish."

The Australian today reported that Tom Waterhouse has boosted his spending on FTA television ads by 340% in the first four months of this year compared with the same period last year, citing data provided by advertising monitoring firm Ebiquity.

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]