Nine and Primary Ethics partner up to attract more volunteers

Nine and Primary Ethics partner up to attract more volunteers

Nine Network and Primary Ethics have joined forces to help recruit more volunteers and source donations. Primary Ethics helps communities teach ethics to their kids in NSW public schools.

B&T Magazine
Posted by B&T Magazine

Check out the release below.

Is it OK to take drugs in sport if nobody catches you? Is it always wrong to break a promise? Can we tell what people are like just by looking at them?

These are questions that primary-aged children can consider in ethics classes in NSW public schools when their classmates go to religion classes. Primary Ethics, the charity that creates curriculum and attracts, recruits, vets and trains volunteers to teach and organise ethics classes, has partnered with the Nine Network to launch a campaign to recruit thousands more volunteers and attract donations.

9mm, Nine Network’s in-house production department, worked with Primary Ethics to produce a pro bono 30-sec TVC which is now being run as a CSA across the Nine Network and ninemsn.

“The hardest part of the campaign was deciding which ethical questions used in the curriculum would be the most thought-provoking and hook potential volunteers in less than 30 seconds,” says Teresa Russell, CEO of Primary Ethics. “We thought the use of drugs in sport and stereotyping were two stand-out topics that the kids and their ethics teachers found really engaging, so those won out in the end.”

“Primary Ethics is indebted to David Gyngell and the Nine Network for their support to help us create the next generation of ethical Australians.” 

Click here to see the video.