News Corp Australia has undertaken one of its “biggest and most ambitious campaigns” as it pushes for more resources in Western Sydney.
The ‘Fair Go for the West’ campaign, led by The Daily Telegraph and NewsLocal, has National Australia Bank, Crown Resorts and Harvey among its sponsors and Nova 96.9 and Seven as its media partners.
Brett Clegg, NSW state director for News Corp Australia, said: “Western Sydney is a heartland of The Daily Telegraph. With ‘Fair Go for the West’, we want to achieve real change for those living and working in the area; and we also want to change perceptions and celebrate the best the west has to offer.”
The 57-day campaign highlights the “stark disparity” in the distribution of resources across infrastructure, health, emergency services, roads and jobs across Sydney and aims to drive sustainable, positive change.
The Daily Telegraph editor Paul Whittaker said: “By any measure, the West is short changed when it comes to funding, infrastructure spending and transport, medical services and hospitals.”
“If it isn’t good enough for Western Sydney, it isn’t good enough for NSW and it isn’t good enough for Australia.”
All the details around what ‘Fair Go for the West’ will comprise are yet to be released, but a ‘Rock Bus’ will tour the area for two weeks in May.
The bus will offer live entertainment, sausage sizzles and other activities. There will also be prizes up for grabs throughout the campaign.
Other corporate sponsors include NRMA Road Services and the University of Western Sydney.
Western Sydney sporting teams the Western Sydney Wanderers, Western Sydney Giants and Penrith Panthers will support the campaign.
Western Sydney “born-and-bred” ambassadors Michael Clarke, Penrith Panther’s Jamal Idris, Western Sydney Wanderer’s Mark Bridge, Seven newsreader Chris Bath and Nova’s Kate Ritchie will be featured.
Crown Resorts chairman James Packer said: “Western Sydney is the engine room for this city; providing major growth and employment opportunities for NSW. It’s for these reasons Crown Resorts will base its employment and training programs in Western Sydney and we fully support The Daily Telegraph’s campaign.”
Western Sydney statistics:
- Western Sydney has 200,000 less jobs than required to meet the needs of its workers
- One GP doctor services 1049 in Western Sydney compared with one per 754 residents in Sydney’s north, east and south
- The total annual vehicle kilometres travelled for south-west and outer west of Sydney grew by 23 per cent over the past two decades, compared with the rest of Sydney which grew by an average of 2.3 per cent.
- Western Sydney only receives $3 million of the $311 million NSW arts budget – less than 1 per cent
- Only 28.5 per cent of people aged between 25 and 34 have university qualifications, compared to 50.6 per cent for the rest of Sydney