DDB Melbourne has recruited a new planning director, Tom Hyde, who gave up on a career in the space industry after completing his astrophysics degree.
Release is in full below:
"DDB Melbourne is delighted to announce the appointment of Tom Hyde to the position of Planning Director.
After completing his degree in Astrophysics, Tom considered a career in the space industry but instead plumped for the world of planning, hoping to stretch his mind in new directions. 20 years later he has developed his own unique approach to developing strategy and can now with some authority take pleasure in pointing out "it's not rocket science".
With a Cannes Gold Lion under his belt – Tom has held senior positions at Channel4, Profero and BMB and is delighted to be joining the strategic planning team at DDB Melbourne.
Outside his daily adman pursuits, Tom is a keen writer and filmmaker. He has co-written three feature films one of which has been picked up and is currently in development in the UK. He has also written and co-directed a number of short films with his most recent, “Temps” being selected for the London Short Film Festival in 2013.
Tom says, “The world of brands is changing rapidly. We have moved from a two-dimensional brand world into a multi-dimensional brand space – a space where brands need to be more than just their product and message. They need to be entertainers, storytellers, facilitators, commentators, socialites, and innovators. It's a tough space to navigate, let alone stand out. I am really excited about working with DDB to help our clients do just that.”
DDB Melbourne, Executive Planning Director, Ian Forth says, “We have long term plans to influence consumers beyond the traditional communications model. Hiring Tom, with his brilliantly lateral and eclectic approach, is a critical step on our journey. We’re very happy he has chosen us, as he was an outstanding candidate and will add great depth to the team.” "