New agency partnership targets China

New agency partnership targets China

Digital marketing and Chinese consumer specialist agency Digital Jungle and creative shop Circul8 have joined forces.

B&T Magazine
Posted by B&T Magazine

The strategic partnership will see the two agencies work together in Australia to provide English and Chinese language digital marketing programs.

Alana Stocks (pictured right), managing director at Circul8, said: "Many of our existing clients are asking about China and how to start campaigns for a Chinese audience. We knew that this required specialist skills and Digital Jungle was the right fit. They don’t just have an Australian office but can leverage their significant team based in Beijing and Shanghai to support our clients.”

Digital Jungle will offer a full range of digital marketing solutions aimed at a Chinese audience including consumer insights, search marketing and social media on platforms such as WeChat and Weibo.

Dr Mathew McDougall (pictured left), founder and CEO of Digital Jungle, said he was pleased to partner with Circul8.

“Their strength in creative and our specialist Chinese digital marketing services will allow for some fantastic new campaign ideas for companies wanting to market to Chinese living in Australia or back in China.”