As traffic from mobile now accounts for 50% of the digital audience, News Corp are launching three mobile advertising solutions.
The two new mobile ad products ‘Spot Extender’ and ‘Tablet Interstitial’ follow last month’s launch of ‘Adhesion Banner’.
Recently appointed director of digital strategy and sales Neil Robinson said: “These products have been developed and built by our in-house team and are the first results of the significant investment we’ve made in our mobile studio capabilities.
“With traffic from smartphones and tablets now comprising over half of our digital traffic, our ability to develop custom and new mobile display products and in-house will enable brands to connect with our highly engaged mobile readers at scale, quickly and easily.”
“Spot Expander and Adhesion Banner are rich media mobile executions that overlay site content with an engaging, branded interaction without adversely impacting user experience. Appearing at the bottom of smartphone screens and dissolving after 10 seconds, they are an impactful and considerate way for brands to integrate into mobile optimised environments.
“Tablet Interstitial is a full page interstitial ad unit that extends our current tablet offering by targeting users browsing our sites from a tablet device. The new ad unit gives us the opportunity to provide a touch optimised experience that best utilises the key features of the handset such as GPS, camera, calendar and full gesture support in an impactful, full screen way.”