Nescafe is celebrating its global 75th anniversary in Australia by partnering with homegrown pop star Jessica Mauboy.
The coffee brand has been announced as the lead sponsor of Mauboy’s national tour, ‘To the end of the earth’.
Nescafe is offering money-can’t-buy experiences with the local artist as part of the tour, including the chance to attend an intimate acoustic session with the artist, and after-show meet and greets.
Camille Meylan, head of marketing for beverages at Nestle, said: “Right from the start it was clear that we wanted to celebrate our 75th anniversary by giving something back to our loyal drinkers.
“Music brings people together and sparks emotion and this is where the idea to partner with one of the most-loved emerging Australian artists came about.”
The upcoming tour comes off the back of Nescafe’s current sponsorship deal with X Factor Australia.