Naked Communications has expanded its remit with Pacific Brands, winning the Hush Puppies and Clarks footwear account after a pitch.
Naked was awarded the business after beating two other agencies. It is the first significant win from the Naked Communications Melbourne office since Tom Ward joined as MD a little over a month ago.
Tracey Lang, group marketing manager, footwear, sport and outerwear, Pacific Brands, said: “Naked are valued partners in other areas of the Pacific Brands business – and we were impressed with their approach, their team and the fresh ideas they presented on Hush Puppies. We’re looking forward to working with them.”
Tom Ward, MD, Naked Communications Melbourne, said: “Hush Puppies is a great brand, and we’re excited to be helping to bring a bit of their classic style to more Australian feet. It’s a great win for Naked Communications Melbourne, and we’re delighted to be working more extensively with our friends at Pacific Brands.”
The assignment begins immediately.
Naked Communications also looks after communications for the Workwear Division of Pacific Brands.