Vitamin and supplements brand Blackmores has selected Naked as its local lead communications agency following a pitch process.
The appointment is effective immediately with Naked to work alongside Blackmores’ other agency partners across the companies range of products.
Valerie Moreno, head of marketing Australia at Blackmores, said: “Naked has a deep understanding of the complex media landscape we are operating in and this is one of the key things we were looking for in an agency partner.”
“We were impressed with their performance throughout the pitch process and look forward to welcoming them into the Blackmores family.
Blackmores also works with Melbourne-based agency Working Girls, which was behind the company’s 80th birthday campaign.
MEC is now Blackmores media buying agency.
Mike Wilson, chairman of Naked Australia and New Zealand, said: “Blackmores has a heritage that a lot of other brands dream of. Being one of Australia’s most iconic and trusted names makes the opportunity to work with them and their agency partners an exciting one.”