Naked Communications is set to feast on Red Rooster’s full-service creative account when it takes over duties on July 1 this year.
The agency won the creative and PR duties following a competitive pitch.
The shift in agencies comes as the majority of the Red Rooster marketing department relocates from Perth to Sydney.
Anna Jones, national marketing manager Red Rooster, said: ““We are very excited to bring Naked on board as our creative partner. Their energy and love for what they do is contagious and we knew they would be a perfect fit with our brand direction both current and future. Their fresh perspective, ability to think outside the box and push us past the boundaries of what we have done is critical to allowing the Red Rooster brand to evolve and grow.”
Carl Ratcliff, CEO of Naked Australia, added: “This is an extraordinary win for Naked. Red Rooster is an iconic Australian brand and possesses a special place in Australian hearts. We are delighted to have been asked to provide full service capability. We cannot wait to get our teeth into this wonderful bird.”