NRMA Insurance, a major partner of the Western City Wanderers, has released a video that showcases the story and successful first season of the A-League team. The video is part of the multiplatform Bringing Your Football Back campaign created with M&C Saatchi Sport & Entertainment, running throughout A-League season with experiential activations and media in print, digital and online.
The video stars captain Michael Beauchamp and midfielder Aaron Mooy, and shows highlights from the games and campaign such as a ball swap where fans traded old soccer balls for Western City Wanderer branded balls.
The NRMA Insurance Ball Amnesty raised funds to distribute the 10,000 new soccer balls to football fans, along with 4000 high-quality used balls to the Oasis Youth Foundation.
NRMA Insurance’s head of communication, John Lewis, said; “We’re extremely proud of what we were able to achieve in our first season as major partner of the Western Sydney Wanderers. ‘Bringing Your Football Back’ was a really effective campaign built upon our roots within Western Sydney and the fact the region represents the cultural home of football in Australia."