With the NRL season set to kick off Telstra has launched a new ad campaign for its NRL Digital Pass featuring current players and legends “hamming it up” to on original song ‘Straight in Your Eyes’.
The ad, created in the style of a glam rock music video, was created by The Monkeys and directed by Owen Trevor at Rabbit Content.
Andy Bateman, Telstra director segment marketing, said: “Straight In Your Eyes is all about demonstrating in a bright, fun and engaging way the content, services and excitement of all that the NRL Digital Pass has to offer. We’re trying to connect with fans and show them what NRL Digital Pass can do.”
“You’ll see league legends Steve Menzies, Mark Geyer and Wendell Sailor as well as State of Origin star Josh Morris like you’ve never seen them before, not to mention a pink leotard that almost steals the show.”
The Monkeys ECD Scott Nowell added: “Writing a big hair, big chorus glam rock tune featuring NRL stars past and present was a dream.”
“NRL fans always want more out of the game and as the singer says, it’s live games, replays, stats and even stuff for your ears, straight in your eyes.”
‘Straight In Your Eyes’ will run as a TVC from March 17. Other campaign elements include a two minute online video, 30-second ad, 15-second ad, print, social, digital and a downloadable single via the 2014 NRL Official App, NRL.com and iTunes.