NAB signs on with 2UE Breakfast

NAB signs on with 2UE Breakfast

NAB has signed up as the first sponsor of 2UE’s new Breakfast show with John Stanley and Garry Linnell.

The sponsorship of the talk station’s morning show consists of live program integration, recorded credits throughout the show, and partnership promotional pointers across all programs.

Mandie Gilchrist, exchange director on NAB at Mindshare, said: “We believe that 2UE’s new Breakfast presenters will bring a fresh approach to the Sydney radio landscape and appeal to our target audience of influential and informed consumers.

“It was a natural fit for our brand and early indications are that our sponsorship is starting to have a positive effect.”

Nick Randall, national sales director at Fairfax Radio Network, said: “It’s a great vote of confidence in our strategy for 2UE and the influential audience the station attracts for clients like NAB.” 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]