Mila Kunis learns to chew – Kentucky style

Mila Kunis learns to chew – Kentucky style

Hollywood actress – and now Jim Beam ambassador – Mila Kunis learns the ‘Kentucky chew’ in a new online video released ahead of the bourbon’s first global campaign.

B&T Magazine
Posted by B&T Magazine

The ‘Kentucky chew’ is the name given to the technique of correctly tasting bourbon.

In the video, Jim Beam’s great grandson and seventh generation master distiller, Fred Noe, shows Kunis the best way to appreciate the drink.

It was announced in January that Kunis has signed as the global brand ambassador for Jim Beam and will feature in its inaugural ad campaign that was created by The Works, in partnership with StrawberryFrog in the US and Jung von Matt in Germany. 

http://www.youtube.com/watch?v=GXaOYcjneCE