Metaphors to simplify tech-heavy ad

Metaphors to simplify tech-heavy ad
SHARE
THIS



A new infomercial for Kaspersky Lab attempts to communicate complicated and dry topics such as password protection and transactional protocols with metaphors.

The video (click here to watch it) was created by Trunk and Peep Show, which described the task as “not an easy feat”.

Trunk’s Richard Barnett said: “We spent a lot of time looking at glossy car commercials, perfume ads and spots for high end products. After a while we realised that if we used reflective surfaces and more detail in the illustrations we could evolve the look of this film compared to our previous ones.”

Credits: software, Cinema 4D, After Effects, director Pete Mellor, art director Miles Donovan, design Spencer Wilson, animation Nicol Scott, Rok Predin, Leslie Dart, music Ivan Arnold Sound- Fonic, producer Richard Barnett, agency Trunk

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]