Merrick remakes 'Throw another shrimp on the barbie' ad for MLA

Merrick remakes 'Throw another shrimp on the barbie' ad for MLA
SHARE
THIS



Aussie comedian and DJ Merrick Watts’ has remade the classic Paul Hogan Tourism Australia ad as part of the current ‘Throw another steak on the barbie’ campaign by Meat and Livestock Australia (MLA).

The campaign attracted 50,000 petition supporters and more than 700,000 hits on YouTube in its first days – and has led to the follow-up spot.

The beef campaign, by BMF, calls to fight the “throw another shrimp on the barbie” Australian stereotype and “throw another steak on the barbie” instead.

Meat & Livestock Australia have now made a new ad to set the record straight about Australia – and is calling on Aussies to share the online video with friends and family overseas to correct the “shrimp on the barbie” misconception.  

In its first few weeks, the campaign increased the fan base of ‘Nothing Beats Beef’ by 141%.

Follow the campaign at the Nothing Beats Beef Facebook page here.

http://www.youtube.com/watch?v=33NRQ0f2428

The original ad

http://www.youtube.com/watch?v=Xn_CPrCS8gs

The first MLA ad

http://www.youtube.com/watch?v=3fXoEZVCsjQ

Credits:
Agency: BMF; Client: Meat & Livestock Australia; Managing partner: Steve McArdle; Executive creative directors: Carlos Alija & Laura Sampedro; Art director: Trent Hendrick; Copywriter: Andie Graham; Planning: Christina Aventi; Director: Stephen Carroll; Production company: Exit Films; Post Production: The Editors; Online: The Editors; Agency producer: Mel Herbert; Editor: Dave Whitaker; Producer: Tobias Webster; Art buyer: Basir Salleh; Music and sound production: Noise; Digital project manager: Rachel O'Toole; DoP: Hugh Miller; Client director: Bec Morton; Account director: Jonny Bucknall; Account manager: Ciaran Miller-Stubbs; Account executive: Rose Flowers

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]