Mediacom brass 'disappointed' by Cannes showing

Mediacom brass 'disappointed' by Cannes showing

Two of Mediacom's top international execs have admitted they are "disappointed" with the network's haul at this year's Cannes Lions festival.

Former Australia boss Toby Jenner, who now heads up the global new business unit, and global chief client officer Fraser Riddell said this is the first year the agency has "dialled up" its presence in the South of France.

Riddell said they had run a global internal competition to see which entries should be submitted.

But he added: "I think to be honest this year we're slightly underwhelmed by the performance. We've had a couple of Bronzes and a Silver and a few honourable mentions in shared lists."

Jenner added: "I don't think we're unique in this. What we've been doing is going Cannes is open, submit stuff, but what we need to be doing is leaving here going Cannes is open, we need to impact the work earlier.

"There's not a doubt we're doing great stuff because you're not a top three agency in the world if you're not. 

"For all the awards we need to be thinking about the work and impacting the work." 

They both also welcomed possible changes being talked about by agency heads to the awards structure. 

Yesterday B&T revealed Cannes bosses were set to hold talks with key industry figures to discuss possible changes to the system, which can see one campaign dominate several categories. 

Media agencies have been a rare commodity on Lions winners lists this year, although OMD Sydney did land the Global Media Agency of the Year title on Tuesday night.

Jenner said: "It definitely makes sense, we don't do work by medium. 

"If you look at how we do campaign work we start with an idea and ask how it connects across other channels, that's an art in itself."

Riddell added: "I would suggest if you think about how it happened and this started as a creative craft festival, which it did, it makes sense to judge people across categories like TV and press," he added.

"But if you look at what's actually happened in the industry and how much more integrated campaigns are as comms plans it's about being integrated across a wide range of channels, so you should probably judge the campaigns across the channels in its entirety rather than looking at the individual piece of creative within it."


Please login with linkedin to comment

Latest News

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]