McCann Worldgroup has brought its production assets together under one umbrella – Craft Worldwide.
The new unit pulls together McCann’s global, regional and local talent through a cloud platform. Launched globally yesterday, Craft is operating in 23 markets, including Sydney and Melbourne.
McCann Melbourne managing director Simon Burrett (pictured) will lead the Australian unit as national managing director of Craft Australia.
Through Craft, McCann’s Australian clients will be able to tap into a broader field of specialist skills.
Ben Lilley, McCann Worldgroup Australia chairman and CEO, said: “The launch of Craft is another exciting development in the growth of McCann Worldgroup Australia and the expansion of our services to best meet our clients’ integrated needs.
“Craft will be available to clients across our entire local group network, including McCann, McCann Health, MRM and Smart, as well as its own standalone clients.
“Craft is the perfect example of how we can leverage our talent, our global footprint and our ability to work quickly and cost-efficiently to drive our clients’ businesses forward.”
Burrett added: “Craft will be of particular interest to Australian marketers for whom superior production values, efficiency, speed in production and absolute attention to detail in the creative product is a competitive imperative. Not just for our retail and high production volume clients, but for anyone looking for excellence in execution and game-changing efficiency and value.”
All Craft Worldwide offices are linked through a technology platform called ‘Craft Cloud’.