‘Man like Horsepower’

‘Man like Horsepower’

Rings of fire, burn outs and races dominate Valvoline’s new campaign created by advertising agency, MJW.

B&T Magazine
Posted by B&T Magazine

The campaign aims to pay tribute to the primal male instinct and the effect of horsepower on man.

With a tagline of “Man like horsepower” the campaign will run across TV, cinemas, print, outdoor, digital, experiential and social, including a music video for the full one minute track, no shorter adverts here.

The campaign aims to strengthen Valvoline’s status in synthetic oil by reinforcing the horsepower superiority of Synpower.

Check out the campaign below.

http://www.youtube.com/watch?v=rFcHYimB10k

Credits: Agency: MJW Creative Director: Neil Flory Copywriter: Neil Flory Snr Art Director: Jon Foye Snr Designer: Eeuwout Baart General Manager: Ricardo Larriera Head of Strategy: Scott Davis Head of Client Service: Steve Davis Production Company: Primo  Director: Nico Perez Veiga Co Director: Brian Kazez Executive Producer: Carolina Cordini Producer: German Lentini DOP: Jose Luis Garcia Art Director: Gimena Macri Music: Massive Music