Mammal serves up bright campaign for Vita-Minis

Mammal serves up bright campaign for Vita-Minis

 

B&T Magazine
Posted by B&T Magazine

Sydney creative and production agency Mammal has created a colourful new campaign for Aspen Australia’s Vita-Minis range of children’s vitamins.

The campaign was shot over a wet March weekend and will feature on TV, cinema and online.

Ashley Gomes, brand marketing manager at Aspen, said: “We wanted a strategic campaign which would help us take the high ground in a cluttered category – and be flexible enough to accommodate new products down the track. Mammal delivered on both counts.”

 

 

 

http://www.youtube.com/watch?v=Wd5XdhDOBp0

Credits:

Client: Aspen Pharmacare; brand marketing manager: Ashley Gomes; agency and production company: Mammal; account director: Adrian Leppard; creative director: Andy Firth; art director: Gary Cunliffe; director: Damon Cameron; producer: Kristina Foster; music: Small Planet Music