#MalvernScars

#MalvernScars
SHARE
THIS



Most people can remember their first bike, or at least the feeling that comes with their first bike. In celebration of facilitating this feeling of adventure, or misadventure, for 110 years, Malvern Star has launched a social media campaign called #MalvernScars.

The campaign, created by AJF Partnership Melbourne for Australia’s most famous bike brand, encourages people to upload a photo and a quick story about their bike adventures and possible mishaps from them. The development of the hashtag #MalvernScars means people can use this hashtag to participate across a wide variety of social media platforms, Facebook, Instagram, Twitter etc.

The campaign also aims to increase the awareness of bike safety and with every purchase on selected bike models Malvern Star will reward customers with a bike safety pack worth $149 for free.

The most memorable entry for each day will also receive a Malvern Star bike worth $1000.

“It’s a great way for people to remember the sense of freedom that comes with owning a bike,” Steve Paraskevas general manager of Sheppard Cycles (owner of Malvern Star) said.

“Everybody has a fun bike story that’s worth sharing. #MalvernScars will be a collection of photos and tales that should be fun to interact with.” AJF CD Adam Francis said.

The campaign runs until December 20th. Check it out here.

Credits: Client: Malvern Star Creative director: Adam Francis Art director: Dillon McKenna Copywriter: Michael Davey Digital designer: Christopher Newton Back-end developer: James Hung Front end developer: George Crabtree Head of digital/CRM: Meena Kumar Strategy director: Lucy Cochran Digital planner: Tammi Seng Producer: Kemina Fulwood Account director: Kate Silver Senior account manager: Andrew Cable Malvern Star: Steve Paraskevas, Mandy Wilson

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]