Maggi cautions consumers of psychedelic visions

Maggi cautions consumers of psychedelic visions
SHARE
THIS



Maggi’s new print ads warn the flavour intensity of the Fusian Pad Thai range could cause near-psychedelic visions.

The Caution campaign for Nestlé Foods Division via creative agency Publicis Mojo targets peckish teens and young adults with three multicolour print ads that explode with fire-spitting dragons and imaginary stampeding blue elephants. Renowned artist Laurindo Feliciano was brought on to create the whimsical illustrations.

Sibon Schouten, Nestl√©’s head of marketing for foods, says: “The launch of new MAGGI Fusian Pad Thai is a great opportunity for us to broaden the taste and flavor experiences for more people to enjoy within the category. Having only launched in 2011, it was important we continued to build and solidify the brand’s identity through a campaign that had real standout and a fresh approach for an exciting food brand. We feel the “Caution” campaign really hits the mark in achieving this.”

Michael Dole, creative director, says: “The guys have worked really hard to create a great and unusual campaign for our target market. We were incredibly lucky to work with Laurindo, who added his own brilliant ideas and imagination to bring the concept to life. God only knows what goes on in his head."

The OOH campaign is supported by a multi-touchpoint channel plan which includes digital and in-store activations.

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?