Maggi Fusian's Kung-Fu movie

Maggi Fusian's Kung-Fu movie
SHARE
THIS



MercerBell has wrapped a year-long campaign for Nestle noodle brand, Maggi Fusian, with a Facebook fan generated Kung Fu movie.

Fists of Fusian – The Movie brings together the best audience contributed captions from each episode.

The video captioning app received more than 22,800 views, 577 videos were captioned with an average of 756 votes per episode.

The campaign has generated more than 4.1m impressions for Nestle Maggi Fusian.

“As a newcomer in the Asian noodles category, MAGGI had to find a way to engage their Gen Y audience,” Carmela Soares, digital creative director MercerBell, said.

“So we bought a Kung Fu movie in Mandarin and decided to let the audience tell the story. We broke the film into episodes and let people write the subtitles in English. Fans could vote for their favourite clips and the winning clips have been edited back together, to form the world’s first crowd-sourced Kung Fu film.”

See the movie below:

http://www.youtube.com/watch?v=laX55-npHM4

CREDITS: client Nestle Maggi Fusian, agency MercerBell, executive creative director David Bell, digital creative director Carmela Soares, digital strategist Maura Tuohy, art director Ben Ient, copywriter David Barton, digital designer Rodolfo Sarno, Dan Fowler, head of development Scott Forrester, flash developer Richard Lama, developer Phillip William, motion design Joseph Harper, producer Jess Tham, Harley Tesoriero, group account director Sabrina Antoniou, account director Chelsey Peace, senior account manager Alisha Burr, social media manager Carly Drew, sound design Smith & Western

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]