Maggi Fusian's Kung-Fu movie

Maggi Fusian's Kung-Fu movie
SHARE
THIS



MercerBell has wrapped a year-long campaign for Nestle noodle brand, Maggi Fusian, with a Facebook fan generated Kung Fu movie.

Fists of Fusian – The Movie brings together the best audience contributed captions from each episode.

The video captioning app received more than 22,800 views, 577 videos were captioned with an average of 756 votes per episode.

The campaign has generated more than 4.1m impressions for Nestle Maggi Fusian.

“As a newcomer in the Asian noodles category, MAGGI had to find a way to engage their Gen Y audience,” Carmela Soares, digital creative director MercerBell, said.

“So we bought a Kung Fu movie in Mandarin and decided to let the audience tell the story. We broke the film into episodes and let people write the subtitles in English. Fans could vote for their favourite clips and the winning clips have been edited back together, to form the world’s first crowd-sourced Kung Fu film.”

See the movie below:

http://www.youtube.com/watch?v=laX55-npHM4

CREDITS: client Nestle Maggi Fusian, agency MercerBell, executive creative director David Bell, digital creative director Carmela Soares, digital strategist Maura Tuohy, art director Ben Ient, copywriter David Barton, digital designer Rodolfo Sarno, Dan Fowler, head of development Scott Forrester, flash developer Richard Lama, developer Phillip William, motion design Joseph Harper, producer Jess Tham, Harley Tesoriero, group account director Sabrina Antoniou, account director Chelsey Peace, senior account manager Alisha Burr, social media manager Carly Drew, sound design Smith & Western

Please login with linkedin to comment

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]