MAD Week launches The Inside Series

MAD Week launches The Inside Series
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MAD Week is bringing the Inside Series, B&T's specialist newsletter series on digital, media, creativity and marketing to life, with inspiring international and local thinkers.

Highlights of the day include a keynote from Uwe Hook, group digital director OMD Worldwide, a panel discussion on the future of TV led by Ten's Russel Howcroft, and a unique creative Tech Crunch curated by Naked's Adam Ferrier.

Headlining the day is BatesHook founder and CEO Uwe Hook, a man uniquely poised at the intersection of creativity and data. He will be addressing this elephant in the room, looking at the interaction of these two seemingly incompatible disciplines. 

He is responsible for leading the digital and activation for the global Visa account at the most creative global network (2012 Gunn Report) and has a history of creative direction at firms including Mercedes Benz, IBM and Deutsche Telekom. 

The program splits into four dedicated streams across the morning and afternoon, based on the popular Inside Series newsletters.

Inside Digital and Mobile will see Pixolut managing director Joe Cincotta reprising his acclaimed talk from the Mobile Payment Conference in New York on Imputing Trust. 

There is also a look at some of the MAD Professors of our industry, the people  pushing the boundaries of digital and experience, and a panel discussion on startup culture in Australia looking at how it can help your business, featuring Pandora Australia MD Jane Huxley, and "Queen of the startups" Jennifer Zanich.

The Inside Media stream sees Howcroft, Ten's general manager and Gruen Planet panelist, leading a debate on the future of TV featuring Foxtel executive director of television Brian Walsh, SBS director of television and online content Tony Iffland, Shine CEO Carl Fennessy and Seven Network Sales boss Adam Elliot.

Australia Post's Head of insights Paul Fanthorpe will be looking at which channels are best to reach customers at different stages of the purchase funnel in his talk Give the People What They Want, and Videology international MD and former GroupM director of corporate development Ryan Jamboretz will speak on TV, Data and Convergence: Distilling the numbers down to the ones that matter most – 1:1.

A world first Naked TVC Tech Crunch will see epic commercials given the tech treatment by three of Australia's leading technology companies and Naked, to show how engaging they can truly be with a dose of technologically creative thinking during Inside Creative.

The Power of the Visual is one theme being explored Inside Marketing, where DDI general manager John Speers and special guests will be exploring why some brands do so badly with the medium.

To finish the day creatives and marketers will come together to debate Who Owns the Idea, looking at the changing role of agencies becoming product innovators, and if, and how, their relationships with brands will change.

More details will be added to this unique event, on Wednesday, July 17, which takes place at the Four Seasons Hotel in Sydney.

Details and ticketing information can be found here.

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