M.J. Bale grazes on risqué in new campaign

M.J. Bale grazes on risqué in new campaign
SHARE
THIS



EXCLUSIVE: Australian menswear brand M.J. Bale bowled the international advertising community over last year when it launched its much revered ‘Grazed on Greatness’ campaign, and now it’s set to turn heads again.

B&T today can reveal an exclusive preview of the upcoming campaign, again conceived of by creative agency Whybins Sydney. It  will hit billboards in the next few weeks.

It is not a follow-on from the 'Grazed on Greatness' brand campaign, which picked up two B&T Awards last year, but a seasonal campaign designed for a series of promotional catalogue and window executions, with imagery yet to be finalised.

New executions feature images of a well dressed gentleman flanked by two models in a luxurious hotel suite.

The sophisticated threesome is portrayed in number of different situations, including a seductive game of cards and a playful bed-side petting session.  

The male protagonist sports a bevy of elegant suits while the women don black, lace-up corsets and knee-high sheer leggings.

The campaign tagline? “A well dressed gentleman can get away with anything”.

The brand’s  ‘Grazed on greatness’ campaign was decorated both nationally and internationally last year, winning  five awards at the 59th Cannes Lions.

The new campaign was created by Whybins but executed in house at M.J. Bale. 

Below: The 'Grazed on greatness' spot launched last year

http://www.youtube.com/watch?v=P86m7sWrmtM#t=2s

What do you think of M.J Bale's new ad campaign? Leave your comments below. 

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]