M&C hire Leggett as new CEO

M&C hire Leggett as new CEO
SHARE
THIS



M&C Saatchi has hired New Zealander Jaimes Leggett as its new CEO, taking over the role held by worldwide chairman Tom Dery for the past three years.

However, Dery has made it clear he is “not going anywhwere” and will be carrying on in his other role along with creative director of Asia Pacific Tom McFarlane.

Leggett was previously managing director of  Ogilvy & Mather London, driving double digit growth each year since taking on the role in 2012.

Dery called the appointment a “watershed” for the 18-year-old agency, which has 400 staff across Sydney and Melbourne offices.
He added: “Jaimes is a proven leader, problem solver and generator of new business. His experience in dealing with global ideas and digital businesses has equipped him well to lead our group into the future.

“Most importantly he recognises the value of ideas. And, aside from everything else, Jaimes is a great guy who’s personality will endear him to our staff and our clients.”

He added Leggett will be given “total autonomy to drive the business forward”.

M&C had a successful year in 2012, winning work with Commobwealth Bank and launching the 'Can' campaign, as well as retaining Optus, and were named B&T's NSW Agency of the Year in November.

Leggett himself described the move as an “ideal scenario” and a “World Class opportunity to work with some of the great talents in the industry,” he added.

“What’s more it’s in my part of the world”.
During his career he has won and managed business for the likes of British Telecom, Coca-Cola, Stella Artois, Waitrose and Heinz.

In his five-years prior to the O&M role he was managing director of digital shop Grand Union, London, and had a key role in developing Ogilvy’s global digital strategy.

Please login with linkedin to comment

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]