M&C Saatchi Sport & Entertainment is behind an online video series behind the scenes of the Western Sydney Wanderers.
The four-part ‘West Side Stories’ series, highlighting NRMA Insurance’s partnership with the Wanderers, gives an insight into the passion and commitment of the team’s players and fans.
The first episode, which went live on the NRMA Insurance Wanderers website this week, is focused on left back Adam D’apuzzo and his journey as a footballer.
John Lewis, head of advertising at NRMA, said: “We know that experience is invaluable no matter what you are doing. Our series shows that everyone has experience which, when drawn on, can make a real difference.”
Jack Lamacraft, director at M&C Saatchi Sport & Entertainment, added: “The back stories of Wanderers’ players and fans demonstrate the sorts of experiences, commitment and passion that have lead them to a winning team culture on and off the pitch.”