Lucrative Telstra account up for grabs

Lucrative Telstra account up for grabs
SHARE
THIS



EXCLUSIVE: Telecommunications giant Telstra has confirmed its multi-million dollar experiential and events account is under review via a tender process, while rumours that its media and creative accounts are also being examined are wide of the mark.  

B&T believes Australia’s top telco will be approaching up to eight agencies to pitch for its lucrative experiential and events business.

Telstra’s creative agencies – DDB, The Monkeys and Droga5 – currently share the telco’s digital duties. OMD holds Telstra’s media account which, along with creative duties, is not up for review.

A spokesperson for Telstra told B&T: “We are not currently reviewing our creative [or media] agencies. We are however conducting a market analysis of our event and experiential agencies.

The spokesperson was unable to confirm the identity of any of the agencies involved, stating: “As we are now in market, details of the tender process are confidential”.

In March, Telstra handed chief marketing officer Mark Buckman, the current marketer of the year, added responsibility of heading up the digital media and IPTV division for the telco, while a month earlier it rolled out a new loyalty initiative called ‘Thanks’ in a bid to retain more customers with things like live music events, movie tickets and a chance to meet sporting legends among the benefits.

Please login with linkedin to comment

Latest News

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]

Inside Louis Vuitton’s Enduring Success
  • Marketing

Inside Louis Vuitton’s Enduring Success

B&T considers itself the Louis Vuitton of trade media: classic styling and understated elegance. OK, who are we kidding.

by B&T Magazine

B&T Magazine