Lose control with ALDI

Lose control with ALDI

Aldi has ramped up the humour in its latest iteration of the ‘Prices you’ll love talking about’ campaign as it features body parts reacting to its specials.

Brett’s eyebrow goes sky high, Anna’s smile is wide and Bronwyn’s ear just can’t contain itself. Close-ups of facial features, overlaid with a dead-pan toned voice over delivering funny punchlines.

“We were looking for an idea that stood out from the usual ‘was and now’ work and we feel that this campaign has truly delivered on this,” an Aldi spokesperson said.

The campaign was created by BMF and media was bought by Maxus. The campaign launched on Sunday January 5 and includes a heavy outdoor media presence as well as catalogue, PDS and digital display.

View the television ads below. 

http://www.youtube.com/watch?v=C0LtyspsPHY

CREDITS: CLIENT: Aldi AGENCY: BMF Executive Creative Directors: Carlos Alija & Laura Sampedro Head of Art: Si√¢n Binder Art Director: Patrick Chambers Copywriter: Mark Carbone & James Beswick Group Account Manager: Jonny Bucknall Account Director: Aisling Salmaggi Account Manager: Mitchell Young Strategy Planner: Ali Tilling Director: Gerard Lambkin Production Company: Cartel Film Production Producer: Damion Tiernan Post Production: BMF Editor: Tim Seller Sound: Sound Reservoir Agency TV Producer: Esta Lau Agency Print Producer: Claire Moses Media Planning and Buying: Maxus




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]