Aldi has ramped up the humour in its latest iteration of the ‘Prices you’ll love talking about’ campaign as it features body parts reacting to its specials.
Brett’s eyebrow goes sky high, Anna’s smile is wide and Bronwyn’s ear just can’t contain itself. Close-ups of facial features, overlaid with a dead-pan toned voice over delivering funny punchlines.
“We were looking for an idea that stood out from the usual ‘was and now’ work and we feel that this campaign has truly delivered on this,” an Aldi spokesperson said.
The campaign was created by BMF and media was bought by Maxus. The campaign launched on Sunday January 5 and includes a heavy outdoor media presence as well as catalogue, PDS and digital display.
View the television ads below.
CREDITS: CLIENT: Aldi AGENCY: BMF Executive Creative Directors: Carlos Alija & Laura Sampedro Head of Art: Si√¢n Binder Art Director: Patrick Chambers Copywriter: Mark Carbone & James Beswick Group Account Manager: Jonny Bucknall Account Director: Aisling Salmaggi Account Manager: Mitchell Young Strategy Planner: Ali Tilling Director: Gerard Lambkin Production Company: Cartel Film Production Producer: Damion Tiernan Post Production: BMF Editor: Tim Seller Sound: Sound Reservoir Agency TV Producer: Esta Lau Agency Print Producer: Claire Moses Media Planning and Buying: Maxus