Lift, Fanta and Sprite go retro for summer

Lift, Fanta and Sprite go retro for summer

The Coco-Cola Company is releasing special “retro-looking” packaging for its Lift, Fanta and Sprite soft-drink brands.

B&T Magazine
Posted by B&T Magazine

In addition to the new packaging the Mello Yello by Lift drink will make a comeback after 30 years.

The lemon squash flavoured beverage will also sport its 1980’s logo as Lift channels the 90s, Fanta the 80s and Sprite the 70s.

Delia Maloney, flavours marketing manager at Coca-Cola South Pacific, said: “This summer, Aussies both young and young at heart can experience a throwback to the age of endless summers, stubbies, big hair and big collars. Flavours will bring the family together, as Mums and Dads reminisce while their teens get to discover something new.”

Maloney said “retro” was a great business opportunity as it drives “volume and consumer engagement”.

“Bringing out retro editions allows consumers to reappraise your brand, which can have a positive impact on sales.”

The special packing will be in market through January and February.

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