Lift, Fanta and Sprite go retro for summer

Lift, Fanta and Sprite go retro for summer

The Coco-Cola Company is releasing special “retro-looking” packaging for its Lift, Fanta and Sprite soft-drink brands.

B&T Magazine
Posted by B&T Magazine

In addition to the new packaging the Mello Yello by Lift drink will make a comeback after 30 years.

The lemon squash flavoured beverage will also sport its 1980’s logo as Lift channels the 90s, Fanta the 80s and Sprite the 70s.

Delia Maloney, flavours marketing manager at Coca-Cola South Pacific, said: “This summer, Aussies both young and young at heart can experience a throwback to the age of endless summers, stubbies, big hair and big collars. Flavours will bring the family together, as Mums and Dads reminisce while their teens get to discover something new.”

Maloney said “retro” was a great business opportunity as it drives “volume and consumer engagement”.

“Bringing out retro editions allows consumers to reappraise your brand, which can have a positive impact on sales.”

The special packing will be in market through January and February.

Latest News

Shorten Closes In On Turnbull In The All-Important Media Mention Stakes
  • Media

Shorten Closes In On Turnbull In The All-Important Media Mention Stakes

Opposition leader Bill Shorten is not only doing better than expected in the polls, he’s impressively clawing back the massive lead Turnbull had in media exposure, too. According to media monitoring firm Meltwater, Turnbull snared 80 per cent of mentions on social media and 57 per cent in news media when the election was announced in […]

by B&T Magazine

B&T Magazine
Former IAB Boss Paul Fisher Takes Up CEO Role At UnLTD
  • Media

Former IAB Boss Paul Fisher Takes Up CEO Role At UnLTD

Media and advertising foundation UnLtd has appointed former IAB chief Paul Fisher as its CEO, to lead its continued efforts in undoing youth disadvantage on behalf of the industry. Fisher was CEO of the IAB for five years from 2008, leaving the industry body in 2012 for an APAC regional role leading Nielsen’s Media business. He […]

by B&T Magazine

B&T Magazine
Five things about CIOs you didn’t (or did) know from the Harvey Nash global CIO survey
  • Technology

Five things about CIOs you didn’t (or did) know from the Harvey Nash global CIO survey

  The largest global IT leadership survey  conducted annually by Harvey Nash reveals a more creative, influential CIO, but 65 percent are hindered by the greatest tech skills shortage since 2008. Here’s B&T’s pick of the five most interesting figures and insights from the survey 65% of CIOs report they can’t find talent fast enough, up […]

by B&T Magazine

B&T Magazine