Lift, Fanta and Sprite go retro for summer

Lift, Fanta and Sprite go retro for summer

The Coco-Cola Company is releasing special “retro-looking” packaging for its Lift, Fanta and Sprite soft-drink brands.

B&T Magazine
Posted by B&T Magazine

In addition to the new packaging the Mello Yello by Lift drink will make a comeback after 30 years.

The lemon squash flavoured beverage will also sport its 1980’s logo as Lift channels the 90s, Fanta the 80s and Sprite the 70s.

Delia Maloney, flavours marketing manager at Coca-Cola South Pacific, said: “This summer, Aussies both young and young at heart can experience a throwback to the age of endless summers, stubbies, big hair and big collars. Flavours will bring the family together, as Mums and Dads reminisce while their teens get to discover something new.”

Maloney said “retro” was a great business opportunity as it drives “volume and consumer engagement”.

“Bringing out retro editions allows consumers to reappraise your brand, which can have a positive impact on sales.”

The special packing will be in market through January and February.

Latest News

Green foliage of Cannabis sativa - drug, hemp
  • Media

It’s B&T’s Industry Drug Survey

The hardest thing we ingest is our daily soy latte. We want to know the industry's secrets. All responses are anonymous.

by B&T Magazine

B&T Magazine
Is Alphabet Google’s Mid Life Crisis Or Apple iPod Moment?
  • Media

Is Alphabet Google’s Mid Life Crisis Or Apple iPod Moment?

Early August Google restructured itself to create a holding company called Alphabet, of which the search giant Google was a subsidiary. In this opinion piece Paul Lin, CEO of mobile company Empirical Works wonders whether it will be a Microsoft or Apple moment. Google’s announcement that it would rebrand itself and restructure into a new holding company called […]

Opinion

by B&T Magazine

B&T Magazine
Myer Announces Exclusive Australian Partnership With Topshop Topman
  • Media

Myer Announces Exclusive Australian Partnership With Topshop Topman

Myer CEO and managing director Richard Umbers has announced Myer has formed an exclusive partnership with Topshop Topman to become the brand’s department store partner in Australia. “On the day we unveil our New Myer strategy, I am delighted to announce Myer has entered into an agreement which will bring this iconic British fashion brand to Myer’s […]

WWE Partners With Exponential Interactive For Digital Advertising In APAC
  • Media

WWE Partners With Exponential Interactive For Digital Advertising In APAC

WWE and Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced a three-year, exclusive partnership to offer desktop and mobile web advertising to leading brands and agencies on WWE.com across seven countries within the Asia Pacific (APAC) region, including Australia, New Zealand, Singapore, Indonesia, Thailand, Vietnam and Malaysia.

IAB’s Creative Guidelines To Include HTML5 Guidelines
  • Media

IAB’s Creative Guidelines To Include HTML5 Guidelines

IAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers.