Leos and McCann vie for Titanium and Integrated titles

Leos and McCann vie for Titanium and Integrated titles

Two Aussie agencies have made it onto the shortlist for the Titanium and Integrated Lion with McCann Melbourne's Dumb Ways to Die a favourite for the prize.

B&T Magazine
Posted by B&T Magazine

Leo Burnett Melbourne also features on the shortlist of 30 for the prize for the highly-awarded Small World Machines activation for Coca-Cola. 

McCann's campaign has been a viral phenomenon and has already lifted three Grand Prix, and more than 20 other Lions, mainly Gold, at this year's festival.

The Titanium Lion is awarded only rarely, to campaigns that "make the industry stop in its tracks and reconsider the way forward, while the Integrated category looks for the best campaign using three or more different media. 

There were 28 entries from Australia for the prize this year, and Australia has never won a Titanium, but last year George Patterson Y&R Melbourne won a Bronze Integrated for the Mobile Medic app.

Australian entries on the Integrated and Titanium shortlist:

Dumb Ways to Die, Metro Trains, McCann Melbourne

Small World Machines, Coca-Cola, Leo Burnett Sydney