Legends advise 'don't let anyone force you to do bad work'

Legends advise 'don't let anyone force you to do bad work'
SHARE
THIS



“The minute you let someone force you to do bad work you ain’t shit” and if your clients won’t buy good work, “fuck ‘em”, was the advice handed down by ad legends Lee Clow and George Lois today in Cannes.

Between them Clow and Lois are responsible for some of the most iconic ads ever, from Apple, MTV, Reebok and Pepsi from their respective agencies Chiat\Day\TBWA and PKL.

In the session entitled “A Million Stories” Lois said how he had the “misfortune” to be invited to a major agency to give a talk.

“I walked in and there’s 150 people in the same room, some listening to music and other over here in meetings and no-one can concentrate,” he said.

“There were all these meetings going on and all I can think is there are all these people who cannot concentrate, they’re not using their God given talent to create.”

Clow said he thought no artists had yet mastered the new media landscape, with technologists dominating the early years of the internet, adding “I’m not sure how long it will continue to be called advertising, I’ve been calling it media art for a while now.”

Lois’ added: “The name of the game is not technology, the name of the game is advertising.”

On the subject of work, he said there is no excuse for anyone to put through a substandard campaign.

“Do great work and force it to be sold,” he said. “You have to have the courage to never let anybody force you to do a job you don’t think is great.

“The minute you start doing bad work because it’s forced on you, you ain’t shit. You have to have the courage to fight for your work. If clients won’t let you do great work, fuck ‘em.”

Clow told the audience how he had to pester Jay Chiat for a year to land a job, and when he got in front of the great man was told: “There’s one thing I like in your portfolio. I hope you last a year, just do something good.”

On his relationships with Apple founder Steve Jobs who he met when he was 2 he said:  “He was the smartest guy I know who could understand what was being discussed no matter what.

“We sat down and talked about advertising and he had opinions from day one as a 25-year-old. He loved marketing and was always challenging me to do great ads.”

Please login with linkedin to comment

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]