Legacy appoints Clemenger BBDO Sydney

Legacy appoints Clemenger BBDO Sydney
SHARE
THIS



Clemenger BBDO Sydney has beaten several other agencies in a pitch for lead creative duties for the Legacy charity.

The agency will now be responsible for all planning and creative work for Legacy for the next three years.

The charity provides aid to families after the incapacitation or death of a member, or former member, of the defence force.

Corene Strauss, national marketing manager of Legacy Australia, said: “We were very excited by the strategic and creative thinking presented by Clemenger BBDO Sydney. Legacy Australia, and the 50 Clubs run by volunteers around the country are looking forward to our partnership and tapping into the great talent pool at Clemenger. " 

Paul Nagy, executive creative director at Clemenger Sydney, said the agency had been on the lookout for a charity partner for a while.

“The Legacy brief really inspired us. What we saw in Legacy was a timeless Australian charity not getting the love and recognition it deserves,” Nagy said.

“War is not a popular topic. But that doesn't change the fact that the families of the Australian men and women who are out there serving our country need and deserve our support. We can't wait to get started.”

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]