KitKat celebrates their long-time monopoly over “break” time with their latest campaign via JWT Sydney that ensures KitKat lovers receive their well-earned breaks, uninterrupted.
At the sight of a possible break threat, a “Break Guard” arrives Bondi Rescue-style (on a quad bike) to remove the possible break-wrecker.
Each ad depicts a different relatable scenario, including children with water pistols and a manager with a pile of documents– both sure dangers to break time.
“We all lead highly calibrated lives, which allow little time for genuine spontaneity or imagination”, Jenny Willits, JWT Sydney’s general manager, said, “Even when we are taking time out, we aren’t actually on a real break. Ironically, under these circumstances, we need quality breaks more than ever – breaks that leave us feeling refreshed, uplifted and ready for what’s next.”
The four TVCs are supported by OOH activity, which will be used to extend the “Save a Break” message and drive top of mind awareness close to the point of purchase.
Executive Creative Director – Mark Harricks
Creative Director – John Lam
Creative Group Head – Laurie Geddes
Senior Copywriter – Adam Bodfish
TV Producer – Rachel Devine
Head of Insights – Andrew McCowan
Senior Account Director – Vanessa O’Brien
Account Director – Rhys Arnott
Production Company – Film Construction
Director – Bruce Hurwitt
Producer – Tim Pietranski
Media – Zenith OptiMedia