Kekovich strikes again in 'Generation Lamb'

Kekovich strikes again in 'Generation Lamb'
SHARE
THIS



Meat & Livestock’s (MLA) annual Australia Day address by Sam Kekovich is back and this year’s rant is a tofu-stomping, vegan corrupting, chop-tastic ripper.

The 60-second 'Generation Lamb' spot, created by BMF, has Kekovich urging parents to feed their children lamb so they can grow strong to fight “unAustralianism”.

After a decade as “Lambassador” Kekovich says it is time he steps back as he does not want to “linger-on like a skivvy-wearing children’s entertainer”.

The swipe at original Wiggles member Greg Page is the first but definitely not the last. He also pokes fun at the debate surrounding education police Gonski and says if more time was deciated to “chopski” Australia’s future will be brighter.

A giant toddler smushes a BBQ after a hipster asks for tofu and Kekovich hands a lamb chop to a child wearing a “Vegan for Life” top.

The ad wraps with Kekovich giving an address to parents in which he urges them to teach their “little ankle-biters to chop-munchers”.

http://www.youtube.com/watch?v=v9Xo0v63wMA

Last year’s Australia Day ad saw Kekovich suffer a case of “lambnesia” which saw the Lambassador “shaking his rump instead of cooking one” to the Gangnam Style tune.

He also lambasted the Australian Olympic team’s poor performance in London: “If they’d spent more time diving into plates of lamb instead of each other’s beds we’d be swimming in medals!”

http://www.youtube.com/watch?v=5BB_u2k2gmY

‘Lambnesia’ followed MLA’s 2012 ‘Barbie Girl’ remake which featured Kekovich singing along to Aqua’s 1997 hit pop song.

http://www.youtube.com/watch?v=C1cA2lBfYuc

CREDITS: Client: MLA Media: UM PR: Hausmann Creative: BMF Executive Creative Directors: Carlos Alija & Laura Sampedro Creative Founder: Warren Brown Creative Team: Andie Graham, James Beswick, Janet Szabados Interaction Design Lead: Nev Fordyce Managing Partner: Stephen McArdle Head of Account Management: Lisa Ramsey Account Director: Kelly Howard  Account Manager: Simon Starr  Account Executive: Megan Mabin Planning: Thomasine Burnap Agency Producer: Jenny Lee-Archer, Sue Hind Director: Scott Pickett Production Company: Jungleboys Producer: Nick Simkins Post Production: David Mosqueda, White Chocolate DOP: Anna Howard Editor: Paul Swain, Jungleboys Sound Studio/Engineer: Andrew Stevenson/We Love Jam Music/Composer: Hylton Mowday/We Love Jam Designers: Matthew Hughes Digital Project Manager: Jo Cooper Technical Director: Mark Ellis  Photographer: Mat Baker Print Producer: Karen Liddle Art Buyer: Basir Salleh Head of Art: Si√¢n Binder

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]