Meat & Livestock’s (MLA) annual Australia Day address by Sam Kekovich is back and this year’s rant is a tofu-stomping, vegan corrupting, chop-tastic ripper.
The 60-second 'Generation Lamb' spot, created by BMF, has Kekovich urging parents to feed their children lamb so they can grow strong to fight “unAustralianism”.
After a decade as “Lambassador” Kekovich says it is time he steps back as he does not want to “linger-on like a skivvy-wearing children’s entertainer”.
The swipe at original Wiggles member Greg Page is the first but definitely not the last. He also pokes fun at the debate surrounding education police Gonski and says if more time was deciated to “chopski” Australia’s future will be brighter.
A giant toddler smushes a BBQ after a hipster asks for tofu and Kekovich hands a lamb chop to a child wearing a “Vegan for Life” top.
The ad wraps with Kekovich giving an address to parents in which he urges them to teach their “little ankle-biters to chop-munchers”.
Last year’s Australia Day ad saw Kekovich suffer a case of “lambnesia” which saw the Lambassador “shaking his rump instead of cooking one” to the Gangnam Style tune.
He also lambasted the Australian Olympic team’s poor performance in London: “If they’d spent more time diving into plates of lamb instead of each other’s beds we’d be swimming in medals!”
‘Lambnesia’ followed MLA’s 2012 ‘Barbie Girl’ remake which featured Kekovich singing along to Aqua’s 1997 hit pop song.
CREDITS: Client: MLA Media: UM PR: Hausmann Creative: BMF Executive Creative Directors: Carlos Alija & Laura Sampedro Creative Founder: Warren Brown Creative Team: Andie Graham, James Beswick, Janet Szabados Interaction Design Lead: Nev Fordyce Managing Partner: Stephen McArdle Head of Account Management: Lisa Ramsey Account Director: Kelly Howard Account Manager: Simon Starr Account Executive: Megan Mabin Planning: Thomasine Burnap Agency Producer: Jenny Lee-Archer, Sue Hind Director: Scott Pickett Production Company: Jungleboys Producer: Nick Simkins Post Production: David Mosqueda, White Chocolate DOP: Anna Howard Editor: Paul Swain, Jungleboys Sound Studio/Engineer: Andrew Stevenson/We Love Jam Music/Composer: Hylton Mowday/We Love Jam Designers: Matthew Hughes Digital Project Manager: Jo Cooper Technical Director: Mark Ellis Photographer: Mat Baker Print Producer: Karen Liddle Art Buyer: Basir Salleh Head of Art: Si√¢n Binder