Fifi Box, Bondi Rescue lifeguards, Hayden Quinn and Emma Freedman are lending their TV personas to Invisible Zinc’s cancer-fighting campaign.
The campaign, created by Airborne, highlights the importance of early skin cancer detection.
The 60-second video introduces the Invisible Zinc Spot Check Month which will see $150,000 worth of free skin checks offered at MoleMap clinics around the country during January.
The media personalities also encourage viewers to share the video as for every share on Facebook $1 will be donated to the Genome Project up to a total of $30,000.
The online video will be supported by other digital and radio ads throughout January.