No one likes being left behind, least of all Australia. So let’s ‘Keep it Clever’ is the motivation behind McCann’s new campaign for Universities Australia.
‘Keep it Clever’ aims to “turbocharge” conversation about the role universities play in the economy of the future.
The campaign includes a new website, Facebook petition app, a long content film, digital page takeovers, digital banners, search, social, outdoor and TV.
Production House Mighty Nice created the below film for the campaign.
Agency: McCANN Executive Creative Director: John Mescall Creative Directors: Chris Searle & Damian Linklater General Manager: Nicole Gardner Senior Account Manager: Rebecca Elliott Planning Karl Bates & Sarah McDonald Digital Producers: Jeremy Carreon Digital Strategist: Bradley Moore Broadcast Producer: Charlotte Wilson Animation: Mighty Nice Director/Lead Artists: Darren Price/Alex Grigg, Pete Yong Producer: Fi Patterson Animators: Mike Singca, Ben Ommundson, Aaron McDonald Compositor: Denis Bouyer Music & Sound Design: Rumble Studios