Kastner & Partners morphs into O&O after buyout

Kastner & Partners morphs into O&O after buyout
SHARE
THIS



Advertising agency Kastner & Partners has rebranded to O’Shea & O’Brien, or O&O for short, in Sydney following a management buyout.

Partners in the local arm of the global Kastner network, Kath O’Shea and Ben O’Brien, have taken over the agency with O’Shea as managing director and O’Brien as executive creative director.

The takeover comes amid global change for the Kastner & Partners Worldwide with Kastner & Partners in Mexico, Cape Town and now Sydny no longer part of the network.

The changes reduce the network’s global offices from 11 to eight.

O&O will continue to work with Kastner & Partners and has retained Red Bull Australia.

Other foundation clients include Air Niugini and the Centro Shopping Centre Group.

Thomas Grabner, chief executive officer of Kastner & Partners Worldwide, said: “We are looking forward to working with Kath & Ben at O’Shea & O’Brien in the future as they will continue working on the Red Bull account as our “new” partner agency. The network changes were made in order to match Red Bull centralising their marketing efforts.”

“ It makes sense for a small network like us to focus on fewer markets and to avoid extensive geographical distances. We are very happy that we are able to give Kath & Ben the chance to manage their very own agency. We look forward to working with them in the future as much as we did in the past”.

O’Shea added: “It’s a great privilege to continue our long term partnership with Red Bull. Indeed, O&O is absolutely delighted to kick off with such a robust and interesting set of foundation clients, and new business clients yet to be announced. We are in a very strong position for future growth”.

As a result of the changes O&O has relocated from Pyrmont to Chippendale. 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine