Women’s clothing label Karen Millen has unveiled a “bold full-price retail strategy” and a fresh campaign for Autumn/Winter to boot.
The campaign focuses on the brand’s changing style and aims to capture the personalities of the four new models who “are on the brink of global success”.
Gemma Metheringham, chief creative officer Karen Millen, said: "Creativity and craftsmanship define Karen Millen so collaborating with Bailey, with his incredible ability to capture the beauty of the clothes and the essence of his subjects through evocative portraiture, enabled us to tell our story perfectly. He is iconic within both the fashion industry and as an artist, it was incredibly inspiring to work with him on our new campaign.”
The campaign will rollout as full page ads in the March issues of key women’s magazines such as Harpers Bazaar, Elle and Marie Claire.
A series of campaign videos (below) have also been created.
Credits: Photographer: David Bailey Art Director: Viv Wilcock @October Sun Stylist: Katy England Hair: Syd Hayes Make Up: Miranda Joyce Model: Karlina Caune Model: Kirsi Pyhonen Model: Nur Hellmann Model: Grace Gao Producer: Sylvia Farago David Bailey Producer: Matt Nicholson Australian PR: Royce Communications All models featured in the campaign are represented by VIVA, London.