KFC app returns for longer campaign

KFC app returns for longer campaign

KFC’s mobile app Snack! In the Face is back, and it is bigger and better with new challenges and prizes on offer, according to its creators DT and Ogilvy Australia.

B&T Magazine
Posted by B&T Magazine

The app was originally developed in 2013 as a short-term campaign to engage young gamers with the KFC snack range.

Adam Beaupeurt, DT’s lead strategist, said: “When Snack! In the Face was launched last year, it was only live for several months but managed to generate a huge 21% increase in snack sales.”

“Following that outstanding success, KFC has relaunched the app with new challenges and levels to again capture the imagination of gamers and KFC fans alike.”

Players are able to redeem rewards by showing mobile coupons instore. Those in a sharing mood can also give snacks they have earned to friends via Facebook.

The app also features daily challenges that run in the afternoons.

The campaign runs from March 25 to May 19.

http://www.youtube.com/watch?v=aDyCmwXKsHg

http://www.youtube.com/watch?v=m2-c9IosTpg

CREDITS: Client: KFC Ad Agency: Ogilvy Digital: DT Concept: Andrew Grinter, Lee Spencer-Michaelsen Words: Lee Spencer-Michaelsen Game & Level Design: Jarrod Cope, Andrew Grinter, Lee Spencer-Michaelsen, Callan Rowe Creative direction: Jason Deacon Shaun Branagan Design: Callan Rowe, Joe Crupi Music: Scott Illingworth Sound: Andrew Grinter, Lee Spencer-Michaelsen, Scott Illingworth Interactive Direction: Damian Atwill Additional Design: Sang-wun Kim, Yeni Cahyadi, Adam Ferns, Sam Luke, David Sackville User Experience Design: Gillian Farley, Mark Butt, Nyssa Jayne Tyres, Richard Stewart Illustration: Mike Jacobsen, Callan Rowe Interactive Development: Jarrod Cope, Luke Deylen, Kalvin Luu Art Direction: Andrew Grinter, Joe Crupi QA: Premkhit Lepcha, Shantina Shan, Felix Law Server Hosting: Haylix Strategy: Adam Beaupeurt, Pippa Kulmar Production: Sarah-Sophie Lang, Damian Smyth, Karen Evans KFC Marketing: Adam Draper, Craig Hannan, Eva Tran, Angela Richards, Val Kubizniak, Annabel Fribence,