Joyville welcomes a bulldog

Joyville welcomes a bulldog

Cadbury has launched a new product Cadbury Crispello with a Saatchi & Saatchi Sydney created campaign that promotes taking a break from the daily grind.

B&T Magazine
Posted by B&T Magazine

The campaign introduces a new Joyville icon, a singing bulldog, who signs ‘U Can’t Touch This’ to two women before offering them a Cadbury Crispello.

The new brand campaign sits under the Joyville platform and continues the push to deliver joy proposition.

The campaign includes a TVC, out-of-home, digital, sampling, point-of-sale and PR.

Ben Wicks, general manager of chocolate for Cadbury Australia, said: “We are excited to add another fun TVC to the Joyville stable with the launch of Crispello, continuing to offer our consumers genuine moments of joy.”

To watch the TVC click here. 

Credits: client Cadbury Australia, agency Saatchi & Saatchi Sydney, digital Visual Jazz, sampling The Shed, media Carat, PR AMPR.