Johnson's gets maternal via Facebook

Johnson's gets maternal via Facebook
SHARE
THIS



Johnson’s Baby has launched a new Facebook initiative called ‘The mum to mum project’ to encourage mothers across Australia and New Zealand share their messages of reassurance with new Mums.   

Created by Profero and DDB, the campaign encourages mothers to share messages of reassurance and inspiration with other mothers by creating virtual ‘patches’ which are added to a virtual patchwork of messages. Once there they can also share and vote for their favourites.

The most popular messages will also be printed on two thousand Mum to Mum baby wraps and donated to the Murdoch Children’s Research Institute – official charity partner of JOHNSON’S® baby. Each baby wrap will be gifted to a mum and baby involved in research to improve children’s health in Australia and NZ.

Lil Fazio, Johnson’s baby senior brand manager commented: “The Johnson’s baby Mum to Mum Project allows mums to draw from their own experiences to give new mums the confidence to know that they are doing a great job.

“With 99% of mums already on Facebook, we have the power to touch hundreds of thousands of families with messages of inspiration and positivity.”

The campaign will run until early September.

 

Please login with linkedin to comment

Latest News

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]

Inside Louis Vuitton’s Enduring Success
  • Marketing

Inside Louis Vuitton’s Enduring Success

B&T considers itself the Louis Vuitton of trade media: classic styling and understated elegance. OK, who are we kidding.

by B&T Magazine

B&T Magazine