Jetstar’s decade-marking campaign

Jetstar’s decade-marking campaign
SHARE
THIS



Jetstar has kicked off a new campaign to mark its 10th birthday.

The campaign has the tagline ‘Low fares are just part of the story’ and demonstrates how the airline has grown over the years and is rolling out new aircraft – including the Dreamliner.

David Koczkar, Jetstar group chief commercial officer, said: “We exist to help Australians connect with their loved ones, their jobs, their holidays, and their dreams.

“We’re proud in just under 10 years to have grown to over 7,000 staff and to have flown over 100 million passengers across the Jetstar Group, many flying for the first time.”

The new Boeing 787 Dreamliners feature in the new commercials.

“The investment of the new fleet of 787 Dreamliners not only provides our customers with the most advanced in-flight experience in the world, it also allows us to grow and carry even more customers to new destinations in the future,” added Koczkar.

The campaign will run on TV, online and outdoor.

http://www.youtube.com/watch?v=Dp17v-bjFgk

http://www.youtube.com/watch?v=2MtLhDtsZcY

CREDITS:

Client: Jetstar; creative: Ted Horton’s Big Red; strategy: Naked Communications; media: Maxus 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?