Online shopping site CatchOfTheDay has signed actor Jason Alexander to be the face of its first ever brand campaign.
Best known for his role as George Costanza on the hit TV show Seinfeld, Alexander (pictured) is partnering with the daily deals site to “inject some fun into online shopping”.
Alexander, who was in Australia last week, said: "I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping. The key to CatchOfTheDay’s success is its amazing deals, because it doesn’t matter who you are, everyone loves a good bargain.”
“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his, and when we started CatchOfTheDay we often joked about how great it would be to work with him. Jason is fun, cheeky and doesn’t take himself too seriously, which is exactly what CatchOfTheDay is about.”
The partnership is CatchOfTheDay’s first significant investment into brand marketing. As well as appearing in the advertising campaign, which will mainly consist of outdoor advertising, Alexander will also feature on CatchOfTheDay’s website in some exclusive video content and during key shopping events throughout the year.