Adelaide creative agency Jamshop has created a “far-reaching campaign” for the world’s first plug-in hybrid SUV, the Mitsubishi PHEV Outlander.
The campaign aims to change the perception of SUV’s by highlighting the technology behind the vehicle, which launches in the Australian market this week.
Darrell Jacobs, head of marketing and communications Mitsubishi, described the car and supporting campaign as “a game-changer”.
“This vehicle will definitely change your view of SUVs…It’s an incredible vehicle backed by a great campaign.”
The campaign includes a 45 and 30-second TVC, print activity, digital banners and video-on-demand, 10-second billboards as well as Facebook and Twitter exposure.
Client – Mitsubishi Motors Australia Head of Marketing Communications: Darrell Jacobs Agency: Jamshop Creative Director: Jim Robinson Planning Director: Peter Joy Associate Creative Director: Johnny Velis Head of Art: Becq Hinton Account Director: Greg Faull Agency Producer: Anna Bardsley-Jones Production company: ColliderDirector: Joel Pront Executive Producer: Rachael Ford-Davies Producer: Catherine Warner DOP/Cinematographer: Matt Stewart Offline Editor: Mark Bennett Online Editor: Justin Bronley Post Production Company: Fin Design + Effects Producer: Morgan MacCuish CG Supervisor: Chris Spry VFX Supervisor: Justin Bromley Executive Producer: Alastair Stephens Sound Company: Nylon Sound Design/Engineer: Simon Lister Music Composer: Michael Yezerski