Jaguar goes Shazam-able
Exclusive: A Shazam-enabled television ad for the new Jaguar F-Type will rev onto screens across the country this Sunday offering an augmented reality tour of the car.
Shazam’s regional sales director Steve Sos descrbied the ad as the first Shazam-enabled automotive campaign in Australia.
“This is an amazing campaign that truly demonstrates the immersive qualities of the Shazam second-screen experience by extending people’s engagement with the Jaguar brand, and because the tag lives on in people's tag lists, they can interact with the campaign anytime, wherever they are, whatever they're doing,” Sos said.
The campaign launches this Sunday and those with the Shazam app on their mobiles will be able to access a user-controlled, gyroscopically-enabled view of the car’s interior from the driver’s seat.
When the users move their phones up, down, left or right they will be provided a 360-degree AR view of the interior and exterior.
There will also be a virtual pedal to ‘rev’ the engine, as well as a list of all its features and will drive viewers to the full Jaguar F-Type mobile site.
Jaguar Australia’s brand manager Mark Eedle said: “By using Shazam we have been able to further leverage the investment being made in both TV and digital to deliver an engaging and informative experience to those wanting to know more about the F-TYPE.”
Mindshare’s Jaguar client lead Kat So described Shazam as a “new and refreshing way to engage the luxury car brand’s core consumer segments.
“Shazam is one of the new platforms for driving engagement that we are trialing to build a bridge from our more traditional marketing channels to mobile, simply and at scale.”
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