JackWattsCurrie wins UNSW creative

JackWattsCurrie wins UNSW creative
SHARE
THIS



EXCLUSIVE: Sydney-based agency JackWattsCurrie has won the University of New South Wales (UNSW) strategic creative account after a competitive pitch.

The agency was invited to present alongside a number of agencies from both Sydney and Melbourne late last year.

Since 2010 the brand has done all its creative marketing in house. Prior to that, Saatchi & Saatchi were key on the account, B&T understands.

The initial contract runs for one year and will see JWC work with the central marketing unit as well as a the major faculties to launch the new campaign throughout 2013.

JWC described the impending campaign as “fresh and impactful”.

“This is a great win for us to kick off 2013. We worked in the sector some years ago, so it’s nice to put our experience to a new challenge”,  Rob Currie, JWC’s MD told B&T.

UNSW’s director of marketing Margot Burke said JWC was a good fit for UNSW as it understood its marketplace positioning as a contemporary university with a progressive spirit.

UNSW spent $1.4m on main media from December 2011 to November last year, down from $1.6m in December 2010 to November 2011, according to Nielsen. 

Please login with linkedin to comment

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]