EXCLUSIVE: Sydney-based agency JackWattsCurrie has won the University of New South Wales (UNSW) strategic creative account after a competitive pitch.
The agency was invited to present alongside a number of agencies from both Sydney and Melbourne late last year.
Since 2010 the brand has done all its creative marketing in house. Prior to that, Saatchi & Saatchi were key on the account, B&T understands.
The initial contract runs for one year and will see JWC work with the central marketing unit as well as a the major faculties to launch the new campaign throughout 2013.
JWC described the impending campaign as “fresh and impactful”.
“This is a great win for us to kick off 2013. We worked in the sector some years ago, so it’s nice to put our experience to a new challenge”, Rob Currie, JWC’s MD told B&T.
UNSW’s director of marketing Margot Burke said JWC was a good fit for UNSW as it understood its marketplace positioning as a contemporary university with a progressive spirit.
UNSW spent $1.4m on main media from December 2011 to November last year, down from $1.6m in December 2010 to November 2011, according to Nielsen.